D.A.T GROUP
COMPANY
PORTFOLIO
DIGITAL MARKETING AGENCY
COMPANY
EMPOWERING THROUGH,
EMPATHY, STEADFASTLY ACCOMPANYING
By comprehensively understanding the problem at hand, we are able to develop the most effective and sensitive communication solutions to support your success.
Hello, We are
D.A.T Group since 2017 with the spirit of
STEADY COMPANIONSHIP,
CREATING MASTERPIECES’
As bold media creators, the D.A.T Group team always observes, nurtures, and cultivates unique masterpieces. D.A.T provides digital media services and solutions that help shape comprehensive brand identities, optimizing costs for businesses with dedication, proactivity, and meticulousness. Like a sturdy growing green tree, D.A.T Group is confident in being a solid foundation that helps businesses step forward, break the limits and reach their development goals.
Vission & Mission
Pioneers
in accompanying to reach out to the international market
Become a leading unit
specializing in providing breakthrough marketing
Developing
ideas and plans to support the progress and globalize the campaign
SERVICE
Branding and Marketing strategy
Design and Production
Content Creation
PR Booking
Booking KOLs and community page
Ads optimization
Seeding
Customer Relationship Management (CRM)
Tracking last-user behavior
Branding and Marketing strategy
Unique and impressive images that strongly embody a brand are essential in conveying a message to customers. D.A.T Group is proud to be able to assist in shaping and directing unique images and videos that carry a distinct message and resonate with potential customers.
Design and Production
Branding is an important part of promoting a company’s image, helping customers easily recognize the brand in the market. D.A.T Group commits in partnership to build explosive and unique strategies, overcome weaknesses to create a highlight for the business in the market and leave a mark in the minds of customers.
Content Creation
Creativity is the strongest foundation for building attractive communication ideas. D.A.T Group is confident in creating innovations that provide diverse values and transform ideas into characters, images, articles, videos, and more that reach target customers.
PR Booking
PR articles help increase awareness, create interest among potential customers, and establish their trust. By publishing articles in reputable media outlets, businesses can reach a wider audience and assert their credibility, leading to increased revenue, partnerships, and other business opportunities.
With professionalism and extensive experience, D.A.T is confident in helping your company build its brand image, establish credibility, and effectively manage its reputation through a system of reputable media outlets.
Booking KOLs and community page
With a large system of KOLs/KOCS both domestically and internationally across various industries and many years of experience in community management and collaboration, D.A.T Group is confident in supporting the spread of communication messages and brand image to many customers in order to bring long-term values and benefits to the brand.
Ads optimization
With optimization advertising services, D.A.T Group restructures campaigns to achieve
achieve maximum performance, leveraging advanced analytics and personalized strategies to support your brand’s online success that cannot be matched.
SEEDING
Like sowing seeds, the seeding service distributes comments to a group of potential customers with the goal of creating awareness, building trust and generating interest, to create a good ripple effect and spread through user sharing. D.A.T Group is committed to providing effective Seeding strategies to partners, helping to increase interaction and brand recognition on social networks, spreading and increasing the ability to reach target customers.
Customer Relationship Management (CRM)
As a marketing strategy focused on building and maintaining relationships with customers through media channels, through data analysis and providing personalized experiences. Therefore, D.A.T Group provides a variety of CRM solutions to help businesses enhance interaction with customers to build sustainable relationships with customers, improve service quality, and contribute to sustainable development of businesses.
Tracking last-user behavior
Analyzing end-user behavior helps improve the experience by providing personalized suggestions and content based on their preferences and interests. The experience helps businesses identify market trends, better understand consumer behavior, and provide information for marketing strategies and product development. D.A.T is confident that it can support partners in analyzing and capturing end-user behavior, bringing the most clear and accurate effectiveness to bring sustainable value to the business.
SETTING THE FOUNDATION FOR FANPAGE
& CONTENT STRATEGY
Understanding the desire to create a distinctive mark compared to large competitors both domestically and internationally, Omachi seeks to increase product awareness and audience recognition. Despite fierce competition, Omachi aims to stand out in the market.
The focus is on building and promoting Omachi’s products through the Facebook Page to reach a wider audience and increase Omachi’s visibility.
From 2019 until now, D.A.T Group proudly partnered with Omachi to establish the “Omachi” Facebook page and began implementing strong promotional activities on social media. We assisted in direct content and build a clear concept for a series of posts introducing products and promotional programs on the “Omachi” Facebook page. Content posts and banner designs were created to keep up with trends and audience preferences by following the brand’s story in the form of comics and fictional characters. The introduction of new products such as the “Omachi Squad” and the Omachi Stir-Fried Noodles with Spaghetti Sauce and Omachi Stir-Fried Noodles with Salted Egg and Cheese Sauce were featured.
As a result, the Facebook page has attracted 102,000 followers and 97,000 likes to date. Furthermore, over 1,000 enthusiastic viewers have participated in a mini-game.
In the midst of a fiercely competitive market with many large domestic and international competitors, understanding the desire to create a differentiating mark from competitors, increasing the spread and awareness of the product to the audience is crucial.
Our approach: As a pioneering unit accompanying Chinsu to enter the international playing field, aiming to promote and increase brand recognition in new markets through short videos that keep up with the trend on the Instagram and TikTok platform. We join in the international KOL market to introduce products and bring them closer to potential international customers and Vietnamese people living abroad. Achievements: Bringing Chinsu Vietnam chili sauce far and competing with major competitors in the international market. Enhancing the value, increasing the recognition of Vietnamese chili sauce in the international market with over 500 million views and interactions. Affirming the position of the Chinsu brand is increasingly high in the Vietnamese and international markets.
LEADING THE WAY TO
INTERNATIONAL HEIGHTS
JOURNEY TO DECODE GENES FOR
VIETNAMESE PEOPLE
Vietnam is the 15th most populous country in the world. However, genetic studies for Vietnamese people mainly rely on genetic information from existing databases with only limited information about Vietnamese individuals. Therefore, building a genetic database for Vietnamese people is extremely necessary, contributing to the correct interpretation of specific genetic variations for the Vietnamese population. GeneStory focuses on building the largest genetic database for Vietnamese people. This data will be the foundation for correlation studies across the entire genome, for genetic- based diseases and drugs, opening up research and applications in precision medicine in Vietnam.
Understanding the importance of decoding genes, D.A.T Group is proud to be the only unit accompanying GeneStory in delivering their noble mission to more Vietnamese people. By making efforts to distribute information to potential customers, GeneStory’s genetic decoding service is increasingly well-known, and more people are beginning to trust and use their decoding services.
Together with GeneStory, D.A.T has made continuous efforts to help people understand more about genes and the importance of decoding them. Accompanying GeneStory – a pioneering unit in the field of genetic decoding in Vietnam, D.A.T is not only a partner but also a part of the footsteps in spreading the noble mission to the Vietnamese community, and will continue to make unceasing efforts to bring even more value to the community and society.
Happy Nest is a specialized provider of high-quality products and services, committed to bringing warm, comfortable, and safest experiences to millions of Vietnamese families in their homes. Understanding the spirit of the business, D.A.T collaborates with the brand to turn the dream of a cozy home into a reality for millions of Vietnamese families, creating a warm and friendly environment for them to proudly call their “nest”.
Understanding the spirit of businesses, D.A.T collaborates with brands to turn the dreams of “a cozy home” for millions of Vietnamese families into reality, creating a warm and friendly environment for families where they can proudly call it “home.” On this journey, D.A.T is proud to be a pioneer in supporting brands in disseminating necessary information, messages that bring many brand values to reach customers who have a need in building their future home. Moreover, D.A.T is honored to work with Happy Nest in building a community that loves beautiful, civilized, and useful homes. We create and bring the difference to the lives of millions of Vietnamese families, contributing to building a better future for the community.
HAPPY HOMES FOR MILLIONS OF
VIETNAMESE FAMILIES
INTRODUCING PONNIE SAUSAGE – 88% MEAT
Understanding the desire to create a distinctive mark compared to large competitors both domestically and internationally, Omachi seeks to increase product awareness and audience recognition. Despite fierce competition, Omachi aims to stand out in the market.
The focus is on building and promoting Omachi’s products through the Facebook Page to reach a wider audience and increase Omachi’s visibility.
From 2019 until now, D.A.T Group proudly partnered with Omachi to establish the “Omachi” Facebook page and began implementing strong promotional activities on social media. We assisted in direct content and build a clear concept for a series of posts introducing products and promotional programs on the “Omachi” Facebook page. Content posts and banner designs were created to keep up with trends and audience preferences by following the brand’s story in the form of comics and fictional characters. The introduction of new products such as the “Omachi Squad” and the Omachi Stir-Fried Noodles with Spaghetti Sauce and Omachi Stir-Fried Noodles with Salted Egg and Cheese Sauce were featured.
As a result, the Facebook page has attracted 102,000 followers and 97,000 likes to date. Furthermore, over 1,000 enthusiastic viewers have participated in a mini-game.
In the midst of a fiercely competitive market with a multitude of large competitors both domestically and internationally, understanding the desire to create a unique impression compared to competitors, increase spread, and product awareness to the audience.
Aiming to transform the approach to customers through the new TikTok platform to create differentiation and quickly spread product messages. Creating and building complete scenarios for short videos in a diverse range of styles keeping up with current content trends and skillfully conveying USPS and key messages “Nightlife, Fresh Morning, and Best Day.” Marketing through celebrities, collaborating and managing KOLs with high coverage such as Thanh Meo, Aybar sisters, Trox & Lacci,… to increase awareness and quickly spread products to diverse audiences. Capturing the current dance challenge trend, organizing and designing dance challenges with famous dancers like Quang Dang to increase interaction between viewers and the brand. Results:
Extensive coverage on TikTok, Red Ruby became the most prominent brand promoted on Tiktok.
Recording millions of views and likes for over 100 videos on TikTok.
– Helping over 2 million users understand Red Ruby products clearly.
INTRODUCING DISTINCTIVE PRODUCTS TO THE TIKTOK UNIVERSE
Introducing Vietnamese Al to the
Global Stage with Vinbigdata
VinBigdata Joint Stock Company was established with the aim of becoming a leading Technology-Industry-Service Corporation in the region, with technology playing a major role. VinBigdata provides advanced products and solutions that apply Artificial Intelligence, helping businesses accelerate digital transformation, optimize operational efficiency, increase business performance and enhance end- user experience.
Understanding VinBigdata’s grand vision to become a technology company that provides world-class platform solutions and advanced products based on Big Data and Artificial Intelligence, with a mission of “Vietnamese Technology – For Vietnamese Future”
– D.A.T Group is proud to contribute to bringing the brand closer to millions of Vietnamese people.
– D.A.T Group accompanies on the path of creating and spreading the mission of connecting people and improving life by bringing the virtual assistant image Vivi – the most advanced Al technology solution – to hundreds of millions of Vietnamese people.
– Cooperate with VinGroup’s Innovation Foundation (VinIF) to orient technology solutions and create positive and sustainable changes in scientific research activities.
– Join the “Vingroup Al Engineer Training Program” to train high- quality human resources, bringing development opportunities to hundreds of Vietnamese engineers to enhance the country’s technology foundation
Our partners
