PREPARATION

– Review the overall status of all official channels.
– Analyze the specific strengths and weak- nesses of each channel.
– Optimize information on the channel to increase search efficiency on platforms.
– Develop an effective and compatible budget allocation plan with the business’s development direction and objectives.
Identify and analyze the demographics, interests, and behaviors of the target cus- tomer on each platform.
– Research the market and collect and select a list of keywords that achieve a high conversion rate that is suitable for the business’s product/service.

OPERATION

– Creative unique ideas that capture the customers’ psychology.
– Produce a series of SEO standard advertising posts.
– Design eye-o image sets that are compatible with the golden ratio of each platform.
– Build a set of SEM standard titles and descriptions that closely follow customer search behavior.
– Collect and select videos that are suitable for the business’s products/services and keep up with cur- rent trends.
– Set up and continuously optimize advertising campaigns on various platforms including Face- book, Google, TikTok.

PERFORMANCE
EVALUATION

– Continuously updating and exchanging up-to-date progress.
– Synthesizing and reporting periodic results.
– End-of-campaign reporting and effectiveness evaluation.
– Forecasting the next phase based on actual data.