PREPARATION

– Analyze and evaluate the potential develop- ment of the company’s media.
– Research the market and target customer segments
– Analyze the main competitors
– Develop a comprehensive and reasonable marketing plan for the company in the current stage.

ESTABLISHING AND IMPLEMENTING COMPREHENSIVE MARKETING STRATEGIES

– Propose the most optimal product package devel opment and service deployment options for the company.
– Develop and propose detailed content plan, compatible with each platform and suitable for each stage of campaign implementation.
– Allocate the budget optimally for each advertising platform and deployment stage.
– Establish and arrange the main communication channels of the on various platforms: Face- book, Zalo, Instagram, etc.
– Create ideas to attract and capture the attention of target customers.
– Produce and control a series unique content based on proposed ideas compatible with each channel and platform.

IMPLEMENTING SALES
ACTIVITIES

– Research the company’s sales activities and scope in the current stage
– Analyze and evaluate the strengths and weaknesses of the company’s sales activities.
– Propose potential plans and develop cost-effective sales programs.
– Develop strategies and train the most effec – tive sales scenarios, catching up with custom – er shopping behavior
– Implement sales programs according to the proposed strategy and scenario
– Manage and control the quality, regularly measure the effectiveness of sales activities.

DEPLOYING AND DEVELOPING CUSTOMER CARE SYSTEM

– Develop and propose new programs and policies for each target audience to attract customers.
– Establish diverse closed groups for customer groups
– Actively exchange and collect more members to join the group.
– Arrange customer care channels in various forms: Telemarketing, Zalo group, membership card, point accumulation, etc.
– Orient and build after-sales and promotion pro- grams for customers familiar with the company
– Build and arrange a modern, convenient and us- er-friendly point accumulation and exchange system.

EVALUATING
PERFORMANCE

– Continuously update and exchange up-to-date progress.
– Synthesize and report periodic results.
– Summarize the final report on effectiveness.
– Develop the most optimal budget allocation plan for the next stage based on actual data.