PREPARATION
– Analyze and evaluate the potential develop- ment of the company’s media.
– Research the market and target customer segments
– Analyze the main competitors
– Develop a comprehensive and reasonable marketing plan for the company in the current stage.
ESTABLISHING AND IMPLEMENTING COMPREHENSIVE MARKETING STRATEGIES
– Propose the most optimal product package devel opment and service deployment options for the company.
– Develop and propose detailed content plan, compatible with each platform and suitable for each stage of campaign implementation.
– Allocate the budget optimally for each advertising platform and deployment stage.
– Establish and arrange the main communication channels of the on various platforms: Face- book, Zalo, Instagram, etc.
– Create ideas to attract and capture the attention of target customers.
– Produce and control a series unique content based on proposed ideas compatible with each channel and platform.
IMPLEMENTING SALES
ACTIVITIES
– Research the company’s sales activities and scope in the current stage
– Analyze and evaluate the strengths and weaknesses of the company’s sales activities.
– Propose potential plans and develop cost-effective sales programs.
– Develop strategies and train the most effec – tive sales scenarios, catching up with custom – er shopping behavior
– Implement sales programs according to the proposed strategy and scenario
– Manage and control the quality, regularly measure the effectiveness of sales activities.
DEPLOYING AND DEVELOPING CUSTOMER CARE SYSTEM
– Develop and propose new programs and policies for each target audience to attract customers.
– Establish diverse closed groups for customer groups
– Actively exchange and collect more members to join the group.
– Arrange customer care channels in various forms: Telemarketing, Zalo group, membership card, point accumulation, etc.
– Orient and build after-sales and promotion pro- grams for customers familiar with the company
– Build and arrange a modern, convenient and us- er-friendly point accumulation and exchange system.
EVALUATING
PERFORMANCE
– Continuously update and exchange up-to-date progress.
– Synthesize and report periodic results.
– Summarize the final report on effectiveness.
– Develop the most optimal budget allocation plan for the next stage based on actual data.
Scope of work
Standard
under 40 milion Vietnam Dong
Advanced
Advertising budget
from 40 milion to 100 milion Vietnam Dong
Entrepreneurs
Advertising budget
above 100 milion Vietnam Dong
ESTABLISHING AND IMPLEMENTING COMPREHENSIVE MARKETING STRATEGIES
| Analysis of the potential development of the company’s media | 1 general analysis | 1 general analysis | 1 general analysis |
| Market research and competitor analysis | 1 research report | 1 research report | Unlimited |
| Analysis and evaluation of target customer groups | 2 research report | 2 research report | Unlimited |
| Propose a direction for developing product packages and implementing services, sales programs, etc. | < 5 main products | < 8 main products | Unlimited |
| Propose a content plan compatible with each platform and deployment phase | 1 plan | 1 plan | Unlimited |
| Plan optimal budget allocation for each platform and deployment phase | 1 plan | 1 plan | Unlimited |
| Establish main media channels on various platforms | < 2 channels | < 4 channels | Unlimited |
| Create and produce content compatible with each channel and platform | < 15 posts | < 15 posts | Unlimited |
| Launch multiple advertising campaigns according to each budget and stage. | Unlimited | Unlimited | Unlimited |
IMPLEMENTING SALES ACTIVITIES
| Researching and analyzing the current activities and sales scope of the business | 1 general analysis | 1 general analysis | 1 general analysis |
| Analyzing and proposing potential sales programs and plans | < 2 options | < 3 options | Unlimited |
| Building and training the most effective sales scenarios and keeping up with customer shopping behavior | < 2 scripts | < 5 scripts | Unlimited |
| Implementing sales programs according to the scenarios | Continually | Continually | Continually |
| Monitoring, controlling the quality and measuring sales activities | Continually | Continually | Continually |
DEPLOYING AND DEVELOPING CUSTOMER CARE SYSTEM
| Proposal and development of new programs and policies for each customer group. | < 2 options | < 3 options | Unlimited |
| Establishment of closed groups and special events for specific customer groups. | < 3 groups per channel | < 5 groups per channel | Unlimited |
| Arrangement of various customer care channels such as Tele marketing, Zalo group, etc. | Unlimited | Unlimited | Unlimited |
| Direction and development of loyalty andpromotional programs for loyal customers. | < 2 options | < 3 options | Unlimited |
| Building a modern point accumulation/ exchange system and optimizing user experience. | Unlimited | Unlimited | Unlimited |
| Continuous implementation of customer consultation, care and exploitation activities through multiple channels. | Unlimited | Unlimited | Unlimited |
1-month price
39.999.999đ
46.999.999đ
Contact
3-month price
34.999.999đ x 3
41.999.999đ x 3
Contact
- This is a basic price list – please contact us for a more suitable quote for your business.
- Advertising budget will be transferred in advance and using the company’s card.
- Not including VAT and platform fees.
