Prepare

– Evaluate and study the scale and current op-erations of the business.
– Research potential and propose directions for developing suitable communication channels for the business.
– Analyze in detail potential customer groups (regarding demographics, behaviors, habits, etc.) for the product/service.
– Collect suitable keywords for each required field and track customers’ search behavior.
– Develop and propose a content plan that is compatible with each channel and viewer behavior.

Operation

– Build and systemize official channels to the standard: Facebook Fanpage, official Zalo channel for businesses, TikTok for businesses, Instagram…
– Create creative ideas that attract and capture the psychology of customers and are suitable for Various platforms including Facebook, Zalo OA
– Build and produce a series of SEO content posts on various platforms.
– Design unique image sets that are compatible with the golden ratio of each platform.
– Set up and continuously optimize advertising campaigns on various platforms according to each budget sector.

performance
evaluation

– Continuously updating and exchanging up-to-date progress.
– Synthesizing and reporting periodic results.
– End-of-campaign report summarizing the ef- fectiveness of advertising and eeding, and evaluating the development speed of commu- nication channels
– Develop the most optimal budget allocation plan for the next phase based on actual data.